About Us

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We Belive In A Party Wear Revolution

We don’t think bridal should be uncomfortable or kept in a box. We don’t think you should be pressured into not feeling like yourself. Our dresses are unusual, figure flattering and above all comfortable. They are made to stand out in the bridal world and to make your guests salute you for being you.

Grace Luxury

Richly detailed and beautifully designed, the Allure Couture line plays with traditional silhouettes and modern textures to achieve a truly stunning bridal look. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. ut labore et dolore magna aliqua.

We don’t think bridal should be uncomfortable or kept in a box. We don’t think you should be pressured into not feeling like yourself. Our dresses are unusual, figure flattering and above all comfortable. They are made to stand out in the bridal world and to make your guests salute you for being you.

Our newly launched SARA MEHBOOB HAND EMBELLISHED CHIFFON STITCHED COLLECTION ’23 coral – A typical peach composition spread on a lavish fine chiffon with a contrasted embroidery on front with sumptuous embroidery on sleeve .Paired with a chiffon dupatta with a four – sided cutworked border and raw silk shalwar which makes the design a timeless classic.

Our Story

A Global Party Wear Brand

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently.  A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day.
So we plucked some of her designers right off of Etsy, and opened a boutique in a West Village townhouse in April 2010. Welcome home Lovely Bride! The sales stylists were fun, not judgey.  The dresses were crafted, not produced.  And the decor was light-hearted, not heavy.  This unique style set the new standard for what bridal shopping could be!

We can’t wait to meet you & to connect you to a badass dress.
Come see us & tell us your story.


About Us

The Pearl Imperial

Pearl Imperial introduces “Pakistani Heritage Couture” Embrace Elegance with Net Maxi and Lawn Collection

The Net Maxi Collection: Unveiling the Essence of Grace

The Pearl Imperial Net Maxi collection showcases the epitome of grace and sophistication. Crafted with meticulous attention to detail, each maxi exudes a unique blend of traditional aesthetics and contemporary flair. The sheer net fabric delicately drapes the body, accentuating your feminine charm. With intricate embroidery, intricate motifs, and ornate embellishments, our Net Maxi collection is a testament to the exquisite craftsmanship of Pakistani artisans.

At Pakistani Heritage Couture, we take immense pride in celebrating the rich cultural heritage of Pakistan through our exquisite clothing line. Our brand is dedicated to preserving and promoting the timeless elegance of Pakistani fashion, and we are thrilled to introduce our latest collection of Net midi dresses, Lawn ensembles, and much more.

Lawn Collection: Celebrating Comfort and Style

As summer approaches, the Pearl Imperial Lawn collection offers a delightful fusion of comfort and style. Made from breathable and lightweight fabric, these ensembles are perfect for warm weather. We have carefully curated a range of vibrant colors, playful patterns, and eye-catching prints to cater to your tastes and preferences. Whether you’re attending a casual gathering or a festive event, our Lawn collection is designed to keep you looking effortlessly chic and comfortable throughout the day.

Pakistani Cultural Heritage: A Legacy of Elegance

At Pakistani Heritage Couture, we believe in preserving and promoting the cultural heritage of Pakistan. Our clothing not only reflects the traditional craftsmanship passed down through generations but also pays homage to the diverse cultural influences that shape Pakistani fashion. From the intricate threadwork of Kashmir to the colorful motifs of Punjab and the intricate mirror work of Sindh, our collections showcase the beauty and diversity of Pakistani culture.

Quality and Sustainability: Our Commitment

We are committed to providing you with high-quality clothing that not only looks beautiful but also lasts. Our garments are crafted with the finest materials and undergo stringent quality checks to ensure your complete satisfaction. Moreover, we prioritize sustainability and ethical practices throughout our supply chain, promoting fair trade and supporting local artisans and craftsmen.

Shop with Confidence: Our Customer Service

At Pakistani Heritage Couture, we strive to provide a seamless and enjoyable shopping experience for our valued customers. Our dedicated customer service team is always ready to assist you, answering any queries you may have and guiding you through the purchasing process. Your satisfaction is our top priority, and we go the extra mile to ensure that you receive your desired clothing with utmost care and promptness.

Embrace the Timeless Elegance of Pakistani Fashion

Discover the captivating beauty of Pakistani fashion with our Net Maxi and Lawn collections. At Pakistani Heritage Couture, we invite you to celebrate the rich cultural heritage of Pakistan and embrace the elegance and charm of our meticulously designed clothing. Step into a world of grace, style, and tradition by exploring our exquisite range of ensembles today.

Sephoni has always been committed to providing its consumers with the highest caliber goods that epitomize fashion, innovation, and sophistication. We are now excited to present the much-awaited Sephoni Limited Edition line, a line that pushes the limits of exclusivity and displays the pinnacle of luxury.

Unmatched Workmanship: A Real Work of Art

The Sephoni Limited Edition is proof of the flawless design and meticulous attention to detail that characterizes our brand. Our talented artisans diligently handcraft each item in this collection, putting their knowledge, skill, and passion into each complex stitch and delicate adornment. These costumes are remarkable works of art that showcase the commitment and talent of our artists, with spectacular beadwork and exquisite embroidery.

Elegant Fabrics: Luxurious Feelings

Luxury, in our opinion, should be felt as well as seen. For our Limited Edition line, we have therefore chosen only the most magnificent textiles with great care. Each fabric, from luxurious silk to lavish velvet to delicate lace, has been selected to offer a sensory experience unlike any other. Your skin will be touched by these opulent fabrics, luring you into a realm of unadulterated luxury and elegance.

Using Original Designs to Make a Statement

Exclusiveness and the Sephoni Limited Edition range go hand in hand. Our gifted team of designers has dedicated itself to creating designs that are audacious, ground-breaking, and unforgettable. Each item in this collection has a distinct pattern, cutting-edge silhouette, and unexpected turn that makes it a tale in itself. Sephora Limited Edition is more than simply a piece of clothing; it’s a fashion statement that makes you stand out from the crowd.

Limited Availability: Embrace Rarity

The beauty of Sephoni Limited Edition lies in its scarcity. We understand the value of rarity, and that’s why we have produced only a limited number of each design. This ensures that when you own a piece from our Limited Edition line, you possess something truly exclusive and rare. Each garment is numbered and comes with a certificate of authenticity, adding to its allure and investment value.

Designer & Design

In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated registered company, while a personal label is much smaller in scale and is driven by fashion rather than profit.

Production Supply Chain

In today’s market, there are two main types of fashion modes: haute couture and ready-to-wear. Haute couture refers to a designer’s exclusive creation of custom-fit clothing. It is high-end fashion, which each product constructed by hand from start to finish.

Creation & Craftmanship

We believe brides should be able to confidently present their unique beauty in a resplendent yet comfortable manner. Hand in hand, we will walk you through your own personalized ordering service, supported by our wealth of experience in tailoring, fitting, dressing, and color choice.